Get to know how is the feel and style of Red Stripe consumers. Also, what people like and what they do.
Afros, music, style, identity, way of life, beach, relaxation, cool vibes, rasta, dreadlocks. Just to name a few of what surrounds the culture that so many others follow until today. To start a clothing line is necessary to collect images that translate the inspiration and lifestyle, so you know what you're creating has a meaning and follows what indeed represents.
We have some fonts that we use on our digital platforms, but decided to use the red one, since it's handmade and very personalized.
What defines Red Stripe is the blacks, whites and reds. We translated this to the rough and handmade look, the ink splatter around main illustrations.
The collages in black, the grainy textures and the liquid fluid we sometimes apply in red, as the Jamaican pride is taking over.
