Both a psichiatrist and a psychogeriatric doctor, Matheus needed a logo and a whole branding identity to provide for his clients a more accurate and professional look to the consultations he already provides.
Granting the patient a more welcoming view of psichiatry, especially because people associate it with a 'drug doctor'. Matheus deals with several types of disorders with patients. Aged 18 all the way to 80, very different mental health problems can come up throughout our lives, so it needs not only to be dealt with care, but with professionalism. So he wanted a visual identity that would best represent what he does.
The idea with the lines pattern is that every though has it's own pace, its own direction and flow. Some cross the others, some merge, others don't. Could even end on its own or connect with someone else's. With that idea in mind and considering he is a Psychiatrist, this pattern can be used as a background to his graphic material such as letterheads, business cards, envelopes and more.
Using Bootstrap and adapting several sections of a template, I can manipulate code and transform the website into the exact thing the client and the brand needs to communicate with the user, organizing the menu, the homepage, so it's easy to find the blogs, what the doctor treats, how he treats, it's the proper way to navigate explaining everything he provides.