Tiny logo animated Moonstro Studio, Brazil.

Moonstro is the studio I used to work at.

It was going though a branding, marketing and strategic change, and I suggested the logo should be animated considering the studio is digital focused. Branding    |    Animation
About the project
What Moonstro is about

"Only inteligent content is capable of generating real conversations between brand and people."

"We connect these two, generating experiences through relevant content. We are what bonds companies between themselves and understand their goal, and how they want to be represented to the public through the internet. We study, research, position ourselves and create brand experiences. To know with whom and how to speak to, and beyond anything, humanized content that opens doors."

The goal on animating the logo is to show how we adapt to the internet. How we adapt to online changes and demands. Plus, the fact that people who work there are fluid. They can become anything the client needs at the moment, from a specific event like Santa Carolina to promote a new wine label, designing a brand new logo for a 50 year old Italian pizzeria, or even to plan all social media posts of the semester in 2 days.

The logo is invisible at first. Then a black liquid will flow inside every letter at the same time of the logo, at last, the coral text box.
The logo is invisible at first. Then a black liquid will flow inside every letter each at a time. At last, the coral text box.
Karen's experience as an Art Director at Moonstro
A quick view on the studio

When I used to work there, there were all kinds of clients, all kinds of colleagues that came from different backgrounds and professional experiences. I arrived to be Art Director and develop the visual identity of some clients, new and old. Soon I was responsible for Corona's clothing line, Red Stripe online visuals - and then clothing line as well - Santa Carolina, Trilhas and much more. From beer to children's education, I could adapt myself to perform in a creative way everytime. So in conclusion, I am really thankful for the time I spent at Moonstro. Also because the vibes of working at a house enjoying music by the pool, playing cards at the happy hours with amazing people around was priceless. So, thank you Moonstro, for everything.

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