The logo means 'No Reservations'. Classic case of the client not knowing so much what he wants ;). All I knew was that they were 6 friends, there were lots of categories to explore on the website, so I pulled off a moodboard to show what could be designed. Chose to go for a more rustic, hipster modern logo that would match with a blog about food and craft beers. Very hipsteristic yea? The icons were all drawn by hand on a notepad during staff meeting in the studio, colored digitally. The whole website has a grunge, worn-out texture.
The logo obviously came first, so I wanted to combine the diamond shape as masks for the pictures used on the website sections. On the category section there is a bunch of diamonds for each icon. Once you click on it, there's a dropdown section with the top 3 articles of that selected icon.
