Serif, thick, display and strong, so it is in contrast with the very colourful choice of palette and textured brushes. These are some variations so we can use it in different media, since the client needs packaging design, website, business card, and many more.
The brand sells cereal bars, chickpeas snacks, chocolate bars, granola, kale chips, jerky, pistachios, pork rinds, and most importantly, combo boxes, with a selection of nice treats especially chosen from selected farmers markets all around the US. So the pictures need to convey the idea that there are several snacks available. You can try different flavours and types of snacks!
Easy to fit in a bag, to take on a plane, to explore the city while snacking or to hand it to kids to take it to school, you name it.
To encourage other farmers markets brands to notice and want be a part of the hotels chains and promote their snacks too!
The client is expanding to other cities in the US. She hands out hand-drawn maps of each city that also tell a bit about what Le Snack Pak is about. With the map in hands you explore the cities main touristic sights. By scanning it's QR code you go online and find the best tips of local venues to visit. You can also see every city in which the Scavenger Hunt is taking place. On such venues you get metal pins to collect. Behind these pins cards there is a clue, for you to gather 3 clues and be able to put it together to get discounts on the online shop!
Scan The Code
on The Map
Visit Venues and
Explore The City
Get the Cute
Keepsakes
Unlock Selected Discounts
So far we got Miami Beach, Austin Texas, Nashville Tennessee and Washington DC, soon taking other cities too. It shows touristic sights you can visit and the QR code takes you to a website with the locals venues the client curated for visitors. Take a look below, the website was also designed by Full Mistica and is different between cities, but there is a main page showing which cities it will take place.
Started out as tree keepsakes per city but they are so cute, and usually cities don't have only tree symbols, so you see below all pins available. Go after them and find the code to get discounts.
