Song House Live

8 contestants, only one winner. In a mansion in New York for 6 weeks, writing and recording music, 24/7 on TikTok. The winner gets a record deal to start making music as a pro.
The brand asked the Mana team - which I'm part of - to design some prints for each contestant so they could wear in the house and then sell to their followers.
  • Department
  • MANA - THG
  • Industry
  • Music, Reality Show
  • Services
  • Apparel Design
  • Art Director
  • Karen Mattiazzo
Check the house's TikTok
  • About the Project
  • So each contestant will get their own merch design, their own colours and their own photos/drawings. What you see above are the logo variations to go on the back of the garment, matching the front design. Two 1st decks with a dark background, the 3rd deck has a grey background, the 4th and last one a white background.
  • Project Brief
  • It needs to introduce them, their love of music, show their faces on some designs so followers get their merch supporting the artist they like and the brand that is promoting them. Apart from that, it was, gladly, pretty much free to create what I believed to be a cool design and even guide the team in NYC on how the photos should be shot for me to use on the designs.
INTRO COLLECTION
The artwork for the Intro Collection is a simple pocket print with their photos and names, to introduce them.
Each contestant has a colour and a font representing them throughout the 4 decks. This way you recognise the clothing line of each one.
My approach

A small photo cut on the bottom, black and white with grain filter. A coloured brush representing, in this case, Tyler's merch. It will be purple so there's consistency.

Details

The font used for his name, with his colour, then a blocky, display font outlined slightly touches his photo. The sentence 'Music is not what we do, it's who we are' is Song House Live's motto. Then the logo to sign it.

UNISEX BLACK HOODIE
Small left pocket print
UNISEX BLACK TEE
Small left pocket print
BAMBOO WATER BOTTLE
White enamel bottle with handle
BLACK BEACH TOWEL
display outline font with cursive font
The other contestants designs
Each with their own photos and colours to represent them.
STILLS COLLECTION
Elavating the photoshoot, this time focusing on a song they composed while in the House.
Three photos with brushes, only another approach to it. Colours and fonts representing, in this case, Klondike Blonde.
My approach

Their names above it all following colour and font style of said contestant. The info numbers/text you see surrounding it inform their follower count, number of views on their videos, date of birth, etc.

Details

Three intimate shots of the contestants posing. Brush lines contouring said photos. Then the vertical text is the lyrics to the song they wrote. The logo signs the piece.

UNISEX BLACK HOODIE
Left pocket print, vertical text.
UNISEX BLACK TEE
Left pocket print, vertical text.
BAMBOO WATER BOTTLE
White enamel bottle with handle
BLACK BEACH TOWEL
No photos, so the text layout is distinct
The other contestants designs
Several photos to chose from of the contestants posing, the House design has its text describing the show.
FLOATING COLLECTION
Display, thick fonts shows their lyrics too, but this time the photos used are of the contestants almost floating.
You can see the colours and fonts were kept from previous phases to keep consistency.
My approach

A cooler way to show their personalities, their poses and styles, the photos portray how they want to be seen, now they've been in the House for a while now.

Details

Thick fonts as a background and the title of the song over the photo, in the center. The person posing has a shadow over the font and a highlight of colour to the right. The logo signs the piece too.

UNISEX GREY HOODIE
Center chest print
UNISEX GREY TEE
Center chest print
BAMBOO WATER BOTTLE
White enamel bottle with handle
GREY BEACH TOWEL
Print that bleed out the towel
The other contestants designs
The only ones that have a combination of two colours are Caroline and Attis, since they composed a song together :) Also Olivia wrote a song with Diego.
WEAPON OF CHOICE COLLECTION
The idea here was to draw an item relating to music and to each contestant, using their colours and text that fits around it.
Line work as an illustration that represents each one, a guitar, a mic, a piano.
My approach

This design has an idea as if this deck is a collectible item, because it explains what the show is about, when it took place, where, and it has the House's motto telling what is is about.

Details

This is my personal favourite because it is very personalised, it was necessary to draw the type surrounding the illustration so each letter is different, it is totally hand drawn.

UNISEX WHITE HOODIE
Center chest print
UNISEX WHITE TEE
Center chest print
BAMBOO WATER BOTTLE
White enamel bottle with handle
WHITE BEACH TOWEL
The whole print fills the size of the towel
The other contestants designs
Each has a different drawing, so the text around it varies in size, in weight and between bottle, towel and clothes.