Supasuta

Branding to give life to a project in which to print a series of all over patterns into leggings, dresses and a wide range of accessories.

  • Branding
  • Social Media Thumbnails
Zavvi and MANA came together to design Supasuta

Both branch departments of THG sat down to design a series of patterns for apparel. I designed the branding based on the name chosen and the art direction in which the keywords 'Kawaii' and 'Geek', using licensing illustrations from the universes of Marvel, DC, Disney and many more. This idea came to life because the company just launched a new way to print all-over-patterns into fabrics and sewing it afterwards.

  • ClientZavvi - THG
  • IndustryFashion, Apparel
  • ServicesBranding, Visual ID, Social Media Thumbnails
Variations of patterns
These textures would be ungrouped and applied into graphics along with text for promotional purposes. The licensing characters colours would take over on these prints too as seen below using Stitch as an example.
Liquid Pattern 01
Liquid Pattern 02
Liquid Pattern 03
Social Media Posts
Stories Templates for Supasuta Products
Stories Templates for Licensing Products